Amazon listing images that sell

Service 04

Images that follow Amazon’s rules and sell the product: the main image on pure white, then lifestyle shots, infographics, comparison charts and A+ Content.

Images in a full listing set
7
Size for Amazon’s zoom
1000 pixels or more on the longest side
Where I work
UK
Pure whiteRGB 255, 255, 255: try the main-image checker

What’s included

Every Image A Listing Needs, Done Right.

Each set is planned around your product. These are the parts I cover.

  • The Main Image, On Pure White.

    Your product alone on RGB 255, 255, 255, filling about 85% of the frame. It’s the image shoppers see in search results.

  • Lifestyle Images

    Your product in a real setting, so shoppers can picture it in their own day.

  • Infographics That Answer Questions

    Size, materials, what’s in the box: the questions buyers ask, answered in the image.

    See the anatomy
  • Comparison Charts

    Your sizes or models side by side, so shoppers pick the right one first time.

  • Sized For Zoom

    At least 1000 px on the longest side, so Amazon’s zoom works on your images.

    Try the zoom
  • A+ Content Modules

    Image-led sections further down your product page. The standard image header module is 970 × 600 px.

  • Brand Story

    A carousel about your brand, shown with your A+ Content on your product pages.

  • A Full Listing Set

    A main image plus six secondary images, planned as one set.

    See a full set

Listing builder

Build A Listing.

Seven image slots, as Amazon lists them. Pick one to see what it’s for. On the main image, break the rules to watch the checks fail, and zoom in to see why size matters.

Listing builder · Your product

Demo

1600 × 1600 px · square

Hover the image to zoom. On a touch screen, tap it, then drag the lens. With a keyboard, focus the image and use the arrow keys.

MAINExample

Main image

The first image shoppers see, in search results and at the top of your listing. It has the strictest rules: the product alone, on pure white.

Amazon’s main-image rules

  • Pass: Pure white backgroundRGB 255, 255, 255
  • Pass: Product fills about 85%Fills 89% of the frame
  • Pass: 1000 px+ on the longest side1600 px, so zoom works

3 of 3 rules pass. Ready to upload.

←→ choose a slotOn the main image, arrow keys move the lens

DemoEvery image here is a drawn example of a made-up product. The three rules in the checker are Amazon’s own.

Answer The Questions Buyers Ask.

A good infographic does a shop assistant’s job: it answers what people want to know before they buy. Here is one, taken apart.

Infographics

ExampleDrawn for this page. The product is made up.
  1. Can I Read It On A Phone?

    One headline in big type and a few words per callout, so it still reads on a small screen.

  2. Will It Leak In My Bag?

    The lid gets its own callout, with a line to the part it describes.

  3. What’s It Made Of?

    Materials in plain words: double-wall steel, not a list of grades.

  4. How Big Is It?

    Real numbers instead of “compact”: the capacity and the height together.

  5. Will It Fit My Car?

    The everyday worry, answered in three words.

  • Main image: the product alone, no added text
  • Secondary images: text and graphics allowed

On your listing, every callout comes from your real product details.

Process

How A Set Comes Together.

Four steps from your brief to files ready to upload, with drafts to comment on along the way.

  1. /01

    Brief

    What you sell, who buys it and what they ask. You send the product photos and brand files you have.

  2. /02

    Shot list & drafts

    A plan for every image in the set, then first drafts on a private link.

  3. /03

    Revisions

    You comment and I revise. How many rounds are included is written into your fixed quote.

  4. /04

    Final files

    Sized for Amazon: the main image on pure white, 1000 px+ for zoom, A+ modules at their sizes.

A full listing set

1 main + 6 secondary images

A full set

One Product, A Full Listing Set.

A main image, six secondary images and an A+ module, drawn here as examples for a made-up product. Drag the row, or use the arrows.

  • Main image

    MAIN · The product alone, on pure white

    • Required
    • 1000 px+
  • Lifestyle

    PT01 · The product in a real setting

    • Secondary
    • Scene
  • Infographic

    PT02 · Answers the questions buyers ask

    • Secondary
    • Text allowed
  • Comparison

    PT03 · Sizes side by side

    • Secondary
    • Chart
  • Dimensions

    PT04 · Real measurements, clearly marked

    • Secondary
    • Measurements
  • In use

    PT05 · How it gets carried and used

    • Secondary
    • Scene
  • What’s in the box

    PT06 · Everything that ships

    • Secondary
    • Contents
  • A+ module

    A+ · Standard image header

    • A+ Content
    • 970 × 600 px

Pricing

One Fixed Quote Per Set.

Every product is different, so I don’t publish prices. After the free call you get a written scope, image by image, and a fixed price before any work starts.

What affects the price

  • ImagesHow many you need: a full set of a main image and six secondary images, a few to replace weak ones, or A+ modules as well.
  • Starting pointWhat you already have, such as product photos, packaging artwork and brand files. Tell me what you have and I’ll say what will work.
  • VariantsWhether different sizes or colours each need their own main image and set.

You’ll work with me

Portrait of the developer behind True Mode True ModeYour developer, UK

Questions About Listing Images

Straight answers on photos, files, A+ Content and Amazon’s rules.

  • Tell me what you have. I make listing images from the product photos, packaging artwork and brand files you send. I don’t run a photo studio, so if your photos won’t hold up, I’ll say so on the free call and we’ll agree what’s needed before any work starts.

  • Files ready to upload: images at least 1000 px on the longest side so zoom works, with the main image on pure white (RGB 255, 255, 255). A+ modules come at their module sizes, such as 970 × 600 px for the standard image header.

  • Yes. I design A+ modules, such as the 970 × 600 px standard image header, and the Brand Story carousel. Both are for brand owners enrolled in Amazon Brand Registry, and I plan them with the listing images so everything looks like one brand.

  • You see drafts on a private link, comment on them, and I revise. How many rounds are included is written into your fixed quote before any work starts.

  • Yes. The main image is the product alone on pure white (RGB 255, 255, 255), filling about 85% of the frame, at 1000 px or more on the longest side so zoom works. Secondary images can show the product in use, with text and graphics, as long as they stay true to the product.

Still wondering about something? Ask me on a free call

Images FAQ

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