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SEO optimisation: get found on Google

Service 02

Technical SEO and on-page work so customers find your products on Google: a proper audit first, then fixes to structure, copy, structured data and speed, reported every month.

Book a call Preview your listing
Core Web Vitals I target
3
How it starts
Audit
Where I work
UK
Live demoPreview your own listing

What’s included

Everything Google Needs To Find You.

Technical fixes and on-page work, scoped to your store. These are the parts I cover.

  • A Technical Audit, Before Anything Changes.

    I crawl the store, check what Google has indexed and why, and write up what to fix first. Every SEO project starts here.

  • Site Structure And Internal Links

    Collections and products in a clear hierarchy, linked so shoppers and search engines reach the pages that sell.

    See the audit checklist

  • Product And Collection Page Copy

    Titles, descriptions and page copy written for people first, with the words they actually search for.

    Try the snippet demo

  • Core Web Vitals Fixes

    Faster, steadier pages against Google’s LCP, INP and CLS thresholds: lighter images, fewer heavy apps, cleaner theme code.

  • A Content Plan

    Guides and collection content planned around what your customers search for, in an order you can keep up with.

  • Structured Data

    Product, Breadcrumb and Organisation markup in your theme, so search engines read your pages properly.

  • Search Console Setup And Reporting

    Search Console set up and verified, then a plain-English report each month on what changed and what’s next.

Snippet preview

Your Listing On Google.

The page title and meta description are often what people read before they click. Type your own and see roughly how the result could look, and whether it might get cut off.

Snippet preview · Product page

Demo

Adds a price and stock line to the result, read from Product markup in the page.

  • @typeProduct
  • nameYour Product Name
  • price24.00 GBP
  • availabilityIn stock
Try:

Rough guide only: about 600 px for a title and 920 px for a description, measured as desktop results set the text. Google sets its own limits and can rewrite both.

Your Storehttps://yourstore.co.uk › products › your-product-name

Your Product Name – Free UK Delivery | Your Store

A clear summary of the product: what it is, who it’s for and why to buy it from you.

DemoA mock-up of a search result, made for this page with a made-up store. Nothing is sent anywhere.

What A Technical Audit Checks.

Eight areas I go through on every store before changing anything. Each one goes into the written report, with what to fix first.

Technical audit

  1. Crawl

    Can search engines reach every page that matters, and is anything blocked by mistake?

    • robots.txt
    • XML sitemap

  2. Indexing

    Which pages Google has indexed, which it left out, and the reasons it gives.

    • Page indexing report

  3. Site structure

    Whether collections and products sit in a clear hierarchy, a few clicks from the homepage.

    • Collections
    • Navigation

  4. Internal links

    Links between related products, collections and guides, and pages nothing links to.

    • Orphan pages
    • Anchor text

  5. Duplicate pages

    Near-identical URLs competing with each other. Shopify creates some of these by default.

    • Canonical tags
    • Filters

  6. Structured data

    Product, Breadcrumb and Organisation markup: present, complete and free of errors.

    • Product
    • Breadcrumb

  7. Core Web Vitals

    LCP, INP and CLS from real visits, page type by page type, against Google’s “good” thresholds.

    • LCP
    • INP
    • CLS

  8. Search Console

    Set up and verified, sitemap submitted, and what’s bringing in clicks today.

    • Sitemaps
    • Queries

The checklist is the same for every store; what it turns up is different. The report puts the findings in order, with the quick wins first.

Process

How SEO Work Runs.

An audit first, so nothing changes without a reason. Then steady monthly work, reported in plain English.

  1. /01

    Audit

    I crawl the store, read Search Console and check structure, structured data and speed. You get a written report.

  2. /02

    Fix plan

    The findings in order of effort and likely impact, agreed with you before any work starts.

  3. /03

    Fixes and content

    Technical fixes in your theme first, then product and collection copy and new content from the plan.

  4. /04

    Monthly report

    What I did, what Search Console shows and what’s next, in plain English.

Typical timeline Example

About 2 weeks for a first audit, then monthly

Example audit

What A First Audit Looks Like.

The shape of the written report you get. The store and the findings below are made up for this page, so you can see how it reads.

HighDuplicate pages

Filtered collection pages are indexed as separate pages.

Near-identical pages compete with the main collection page in search.

FixPoint them at the main collection with canonical tags, and keep them out of the index.

MediumContent

Product pages share one generic meta description.

Every product could show the same snippet, or Google writes its own.

FixA short, specific description for each top product, starting with the best sellers.

MediumStructured data

No Breadcrumb markup on product pages.

Search engines get less help understanding where each product sits in the store.

FixAdd Breadcrumb structured data to the theme, next to the existing Product markup.

LowContent

Some product images have no alt text.

Image search and screen readers have nothing to go on.

FixShort, descriptive alt text for product images, added in the product editor.

ExampleEvery finding comes with the fix and a rough size of job, so you can see what to do first.

Ask about an audit

Pricing

A Fixed Audit, Then Monthly.

Every store is different, so I don’t publish prices. The first audit is a fixed quote, agreed after the free call. Ongoing SEO runs on a monthly retainer, scoped to what the audit finds.

What affects the price

  • Store sizeHow many products, collections and pages need checking and, later, working on.
  • FixesHow much technical work the audit turns up, and whether it sits in theme code, apps or settings.
  • ContentHow much product copy and new content you want each month, and how much you’d rather write yourself.
Book a call Get a fixed quote

You’ll work with me

Portrait of the developer behind True Mode True ModeYour developer, UK

Questions About SEO

Straight answers on timing, guarantees, Shopify, content and reports.

  • Usually months, not weeks. Technical fixes count once Google recrawls the pages, but rankings for competitive searches build slowly. After the audit I’ll tell you what’s realistic for your store.

  • No, and be wary of anyone who does. Google decides rankings, its own guidance says no one can guarantee a top spot, and its systems change. What I can promise is the work: a clear audit, the fixes we agree, and honest monthly reports.

  • A little. Shopify fixes parts of the URL, such as /products/ and /collections/, and reaches the same product through several collection paths, using canonical tags to point at one. I also build Shopify themes, so fixes like structured data, headings and speed go straight into your theme code.

  • Yes. Product and collection page copy and a content plan are part of the service. I write in your shop’s voice, and nothing goes live until you’ve approved it. If you’d rather write some of it yourself, the plan tells you what to write next.

  • What I did that month, what Search Console shows (clicks, impressions, indexing and the searches people use to find you), how Core Web Vitals are doing, and what’s next. Plain English, no vanity numbers.

Still wondering about something? Ask me on a free call

SEO FAQ

Other services

One Developer. Four More Ways To Grow.

SEO works best on a store that’s fast and well built. These cover the rest of the shop.

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