truemode

Taking new projects

Shopify stores, built to sell

Service 01

New stores, redesigns and custom themes for Shopify. Sections your team can edit in the theme editor, fast product and collection pages, and wholesale (B2B) setups.

Book a call See Shopify work
Live Shopify stores
4
Theme architecture
Online Store 2.0
Where I work
UK
Homepage of the Gradienta Shopify store in a desktop browser
The Gradienta Shopify store on a phone
Live storegradienta.co.uk (opens in a new tab)

What’s included

Everything A Store Needs To Sell.

Each build is scoped to your shop. These are the parts I cover.

  • A Custom Online Store 2.0 Theme, Or Yours Reworked.

    I build a new theme around your products or rework the one you have, whichever costs you less for the result you want.

  • Editable Sections And Blocks

    Your team changes banners, collections and copy in the theme editor, without touching code.

    Try the demo

  • Collection Filters And Search

    Filters and search that help shoppers narrow a big range down fast.

  • Product Page Layouts

    Product pages built around how your customers choose, with the details they look for where they expect them.

  • Speed Work

    Pages tuned against Google’s Core Web Vitals, with lighter images and fewer heavy apps.

    See the targets

  • Store Migrations

    Moving your shop to Shopify from WooCommerce, Wix or Squarespace.

  • App Setup And Integrations

    The apps your store needs, set up and connected. If none fits, I build the tool.

  • Wholesale (B2B) Setups

    Trade stores for wholesale customers, on their own or alongside your retail store.

Theme editor

Sections Your Team Can Edit.

Every page is built from sections you can reorder, hide and edit in Shopify’s theme editor. Try it on this demo store.

Theme editor · Home page

Demo

Header

Template

Footer

Hero banner

↑↓ choose a sectionAlt + ↑↓ or drag to move it

DemoA mock-up of Shopify’s theme editor, made for this page. Nothing here changes a real store.

The Speed I Build To.

Google’s “good” thresholds for Core Web Vitals, the scores it uses for how fast and steady a page feels. They are what I aim for on product and collection pages.

Core Web Vitals

  • LCPLargest Contentful Paint

    2.5 seconds or less

    How long the biggest thing on the page, usually the main image, takes to appear.

    Good is 2.5 seconds or less, needs improvement is up to 4 seconds, poor is over 4 seconds.

  • INPInteraction to Next Paint

    200 milliseconds or less

    How quickly the page responds when someone taps, clicks or types.

    Good is 200 milliseconds or less, needs improvement is up to 500 milliseconds, poor is over 500 milliseconds.

  • CLSCumulative Layout Shift

    0.1 or less

    How much the layout jumps around while the page loads.

    Good is 0.1 or less, needs improvement is up to 0.25, poor is over 0.25.

Thresholds are Google’s, measured at the 75th percentile of real visits. They show the standard I work to.

Process

How A Build Runs.

Four steps from the first call to launch, with a preview to click through every week.

  1. /01

    Free call

    30 minutes on what you sell, what’s not working, and what you want next.

  2. /02

    Plan & fixed quote

    A written scope with milestones and a fixed price before any work starts.

  3. /03

    Build

    Weekly previews on a private link you can click through and comment on.

  4. /04

    Launch & grow

    Go live, hand over with a walkthrough, then optional ongoing SEO, ads or support.

Typical timeline Example

4–8 weeks for a new store

Shopify work

Four Live Stores, All On Shopify.

Hover a store to scroll its real homepage. Drag the row, or use the arrows.

See all the work

Pricing

One Fixed Quote, Agreed Up Front.

Every store is different, so I don’t publish prices. After the free call you get a written scope with milestones and a fixed price, before any work starts.

What affects the price

  • PagesHow many different page layouts the store needs, from the homepage to product and collection templates.
  • AppsWhich apps need setting up or connecting, and whether anything needs building custom.
  • MigrationsWhether products and content move across from another platform, such as WooCommerce, Wix or Squarespace.
Book a call Get a fixed quote

Questions About Shopify Builds

Straight answers on themes, migrations, apps and speed.

  • Yes. I can rework your current theme or build a new one, whichever costs you less for the result you want.

  • Yes. Store migrations from those platforms are part of the service. What moves across is agreed in the written scope before any work starts.

  • Yes. I build with sections and blocks you can change in Shopify’s theme editor, and the launch includes a walkthrough so your team knows where everything lives.

  • Only the ones it needs. Every app adds weight, so I set up and connect the essentials, and if nothing on the app store fits, I can build a custom tool instead.

  • Speed is part of every build. I aim for Google’s Core Web Vitals “good” thresholds on product and collection pages: LCP 2.5 s or less, INP 200 ms or less, and CLS 0.1 or less.

Still wondering about something? Ask me on a free call

Shopify FAQ

Other services

One Developer. Four More Ways To Grow.

Most projects start with the store. These pick up where it leaves off.

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